Last Tuesday, during fashion week in London, Burberry staged the world's first ever global 3D fashion show. It was also streaming in 5 other fashion-capitals around the world (Tokyo, Dubai, New York, L.A. & Paris).
It turned out that the fashion show was a success even though the models weren't walking through the crowd but were seen on a 3D video.
But was it also a success from a commercial standpoint? The answer is YES! Not only did Burberry stage a 3D fashion show they also tried out new tech that not only enabled more people to see the collection, but also buy it. "Major pieces from the collection started selling immediately after the show on the company's web site; buyers won't have to wait the 6 months for the clothes to hit stores to get them in their hands."
Fashion in 3D is a start of something BIG! xx
"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."
FLO DEMAEGHT
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